How Many New Clients Do You Actually Need Each Year to Grow?

Most stylists focus on getting more new clients—but real growth depends on knowing how many clients you’re losing and when. This guide breaks down the retention math behind sustainable salon growth and shows why visit-level retention is the missing piece.

A Beginner’s Guide to Growing Your Business with StylistStats

A calm, data-driven way to understand what’s actually happening in your chair

Busy, Booked, and Still Unsure: The Question Every Hairstylist Asks at the Start of a New Year

You’re booked. You’re working nonstop. Yet something still feels off. This article explores why many busy hairstylists feel stuck—and the hidden client patterns most never get to see.

How Often Should Clients Really Return?

Many booking systems assume clients should return within 60–90 days. For stylists with 120–180 day cycles, that data can be misleading. Here’s how to read retention correctly.

Busy but Not Profitable: Why Stylists Feel Stuck (and How to Fix It)

You can be fully booked and still feel financially stuck. This post explains why “busy” doesn’t always mean profitable—and how understanding client retention changes everything.

Where do I start?

The True Cost of Client Acquisition vs. Retention

StylistStats FAQ